Founder, UX Design Consultant, January 2018 to Present


After many years working on and running amazing design teams in Seattle, I am now consulting for startups and corporations looking create or improve the UX and usability of their online products.

My practical approach involves understanding the core problems to be solved using various research tools, forming and testing lean hypotheses, then creating design and prototype solutions. Perhaps more importantly I help my clients understand the principles behind the solutions and also recommend processes to help them execute and maintain the designs. And it's all done in the context of providing value for both the user and the business.

I am a talker (manager/leader) and a maker (IC), strategic and conceptual while also engaged in the practical execution of user centered design. My consultation focus tends to be:

  • Usability and Research

  • Discovery and Competitive Analysis

  • Product Design (Web, Mobile, Connected TV, VR)

  • Design Systems and Atomic Design

Recent Work

Cauze. Design thinking exploration of new social and discovery features. Created and prioritized designs and documentation. Consulted on production.

Truckstop. Deep dive analysis of current web experience. Presentation of findings to senior leadership along with proposed directions and principles to guide an app redesign.

Dynamic Range Labs. Deep dive analysis of current app experiences and competitive analysis. Principles and recommendations for ongoing redesign engagement.